We are thrilled about the new colors for Los Angeles Tourism Board. This epic logo was created by world renowned artist Shepard Fairey. As an ode to Los Angeles, we have created a limited edition version on the The Iconic Beverly Hills Banana Leaf tropical wallpaper in color I LOVE LA. Enjoy a refreshing redo for Los Angeles harking back to the 1980's .
"“How do you spell out possibility, aspiration, inclusion, and all these things in a logo?” Fairey muses. “But that feeling of the script, there’s a Rorschach component to it, where each individual is writing their own future, and everyone can project that on a script in a different way than a really clean but potentially sterile and institutional look would’ve had.” They also landed on gradient colors meant to reflect both the city’s diversity and its epic sunsets. The gradients additionally reference the painted gradients of Culver City, California-based artist Ed Ruscha and the airbrushed custom cars of L.A. streets."
Coordinate with the fabulous options below.