{"title":"Flocked Velvet Wallcovering Collection","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"sir-trevor-text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eFlock wallcovering was originally invented to imitate expensive cut-velvet hangings. Traditionally it was created by adding 'flock' – a waste product of the woollen cloth industry, which came in powdered form – to an adhesive coated cloth to create a raised velvet-like textured pattern or design. Today 'flock' has been replaced by man-made fibres such as polyester, nylon or rayon.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sir-trevor-text\"\u003e\n\u003cp\u003eIt is not clear when the first flock wallcoverings were produced, but trade cards and advertisements show they were available by the late 17th century. By the 1730s many flock papers that were direct imitations of damask (a rich, heavy silk or linen fabric with a pattern woven into it) or velvet began to appear. The range of patterns available at this time seems to have been relatively limited. One particularly magnificent design has been found in several locations. This was a crimson flock on a deep pink background, which has faded to yellow on most surviving examples. This pattern was hung in the offices of His Majesty's Privy Council, Whitehall, London, around 1735, as well as in the Queen's Drawing Room in Hampton Court Palace and in several town and country houses, also in the 1730s. 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Explore the collection to transform your decor with timeless style\u003c\/p\u003e","brand":"Phillipe Romano","offers":[{"title":"Sold per Bolt","offer_id":17831307411521,"sku":"FLOCK-9006","price":263.76,"currency_code":"USD","in_stock":true},{"title":"Sample","offer_id":44453993775155,"sku":"FLOCK-9006-Sample","price":4.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/4117\/7456\/products\/d6c85bf2fa4ecf4f0fcad698a6989de0.png?v=1734415083"},{"product_id":"master-humphrey-s-green-on-green-flocked-velvet-flock-400","title":"Daphney's Heirloom Flocked Velvet Wallcovering","description":"\u003cp\u003eThis is a flocked velvet wallcovering with a geometric pattern. 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Perfect for accent walls or full-room applications, the wallcoverings are available through Designer Wallcoverings, ensuring unparalleled elegance for both classic and contemporary interiors. Explore the collection to transform your decor with timeless style\u003c\/p\u003e\n\n\n","brand":"Phillipe Romano","offers":[{"title":"Default Title","offer_id":13931110826096,"sku":"ERE-44506-sample","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/4117\/7456\/products\/733a56a3a11b5f79951d7f8dd289ab44.jpg?v=1734414995"},{"product_id":"chateau-de-chantilly-flock-velvet-ere-44559","title":"Chateau de Chantilly Flock Velvet","description":"\u003cp\u003eEuropean Classic Wallcovering. Reinventing a key design from the Arles collection, this ornate Paseo flock is printed onto rich matt grounds. Flock printed on a luxurious non woven ground for easy hanging. Sponge-clean.\u003c\/p\u003e","brand":"British Walls","offers":[{"title":"Sample","offer_id":13931213422704,"sku":"DWBW-600099-Sample","price":4.25,"currency_code":"USD","in_stock":true},{"title":"Sold Per Single Roll","offer_id":17656818630721,"sku":"DWBW-600099","price":184.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/4117\/7456\/products\/1f2eef55e5f5a5d0b92ceda0ca512948.jpg?v=1572309759"},{"product_id":"chateau-de-chantilly-flock-velvet-ere-44560","title":"Chateau de Chantilly Flock Velvet","description":"\u003cp\u003eEuropean Classic Wallcovering. Reinventing a key design from the Arles collection, this ornate Paseo flock is printed onto rich matt grounds. Flock printed on a luxurious non woven ground for easy hanging. 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The design evokes a vibrant and exotic mood, perfect for creating a bold statement in any room.\u003c\/p\u003e","brand":"Showroom Line","offers":[{"title":"Default Title","offer_id":13988125311088,"sku":"Flock-777","price":4.25,"currency_code":"USD","in_stock":true},{"title":"Sample","offer_id":44191603818547,"sku":"Flock-777-Sample","price":4.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/4117\/7456\/products\/590987e92a02cc7d7f56fed0f11ecbb7.png?v=1572310821"},{"product_id":"madame-belles-lace-flocked-velvet-prnc-26102","title":"Madame Belle's Lace Flocked Velvet","description":"\u003cdiv\u003e\n\n\n\u003cem\u003eMove aside Don Quixote, there's a new traveler in town! \u003c\/em\u003e\u003cspan\u003e\u003cstrong\u003eAustrian Prince\u003c\/strong\u003e offers\u003c\/span\u003e\u003cspan\u003e unique luxury flocked velvet wallcoverings collected during royal expeditions of the western frontier. Cultured with a keen eye for whimsical design, Austrian Prince's wanderlust means a treasure trove of riches.\u003c\/span\u003e\u003cimg alt=\"Austrian Prince\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0015\/4117\/7456\/files\/Screen_Shot_2019-07-12_at_10.18.28_AM_medium.png?v=1563058760\" style=\"float: right;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e   \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eMadame Belle's Lace Flocked Velvet \u003c\/strong\u003eis inspired by the intricate fabrics that line the dresses of music hall matriarchs in the wild west. Mesmerized by can-can's, and fine velvet, the Prince commissioned this pattern to share with you.\u003c\/div\u003e\n\u003cdiv\u003e  \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAustrian Prince Fine Flocked Velvet Vol. 7 \u003c\/div\u003e\u003cbr\u003e\u003cbr\u003eMadame Belle's Lace Flocked Velvet by Phillipe Romano Flock Wallcovering features a romantic lace motif in plush velvet, offering texture and timeless elegance. A luxe choice for refined interiors. #luxuryinteriors #velvetwallpaper #elegantwalls #textureddecor\u003cbr\u003e\u003cbr\u003eA refined visual tapestry unfolds, featuring intricate textures and subtle tonal variations. 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Ideal for adding depth and visual interest to any interior space.\u003c\/p\u003e","brand":"Phillipe Romano","offers":[{"title":"Sold per single roll - 20.5\" x 16.5 ft.","offer_id":29403579285569,"sku":"PRNC-26701","price":89.99,"currency_code":"USD","in_stock":true},{"title":"Sample","offer_id":44454200737843,"sku":"PRNC-26701-Sample","price":4.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0015\/4117\/7456\/products\/PRNC-26701.jpg?v=1572310874"},{"product_id":"uptown-deco-flocked-velvet-prnc-101603","title":"Uptown Deco Flocked Velvet","description":"\u003cdiv\u003e\n\n\n\u003cem\u003eMove aside Don Quixote, there's a new traveler in town! \u003c\/em\u003e\u003cspan\u003e\u003cstrong\u003eAustrian Prince\u003c\/strong\u003e offers\u003c\/span\u003e\u003cspan\u003e unique luxury flocked velvet wallcoverings collected during royal expeditions of the western frontier. Cultured with a keen eye for whimsical design, Austrian Prince's wanderlust means a treasure trove of riches.\u003c\/span\u003e\u003cimg alt=\"Austrian Prince\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0015\/4117\/7456\/files\/Screen_Shot_2019-07-12_at_10.18.28_AM_medium.png?v=1563058760\" style=\"float: right;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e   \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\nWhere the frontier ends, uptown begins. There the Prince found inspiration in dynamic art deco design and bustling city centers. So, the Prince chose \u003cstrong\u003eUptown Deco Flocked Velvet\u003c\/strong\u003e as a testament to modern luxury. \u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e   \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAustrian Prince Fine Flocked Velvet Vol. 10\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003eUptown Deco Flocked Velvet by Phillipe Romano features a luxurious velvet texture with elegant flocked patterns, adding depth and sophistication to any space. Perfect for creating a refined, tactile wall surface. #luxuryinteriors #velvetwallcovering #elegantdesign\u003cbr\u003e\u003cbr\u003eA sophisticated wallcovering design featuring intricate detailing and a harmonious palette. 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